I’m pretty flattered that I was asked to be featured as guest writer on the Creative Motion Design blog this month. I wrote about Instagram for professional photographers. Scroll down to see an excerpt from the post.
Instagram for Professional Photographers
If you’re not already one of its over 100 million users, you’ve at least likely heard of this incredibly popular free mobile app that allows you to take a snapshot on your phone, throw a snazzy filter on it and share it with the world.
However, as a professional photographer, you should be picky about what marketing channels you are spending your efforts on to benefit your business. Is Instagram worth your time? Here are a few elements professionals can use to their advantage:
1) Efficiency – In one click of the “share” button, you can have your picture posted to Instagram, Facebook, Twitter, Tumblr, Flickr and Foursquare.
2) Branding – As a photographer and artist, your personality is part of your brand. Your prospective customer is asking herself, “Am I going to like this person?” She wants to know if you’re the type of person with whom she wants to share some of her most cherished memories. Instagram allows your potential customers to take a peek into your life to find out what kind of a person you are.
3) Get Discovered – Maybe you’re not very well known but you know that your photography kicks some serious you-know-what. Get prolific and get discovered. Don’t be shy to post a screen shot of your blog or website showcasing your latest work, too. You never know who is poking around, looking for someone new to like.
4) Networking – You see someone’s amazing images on Instagram. You start following them. They check out your work and dig it, so they start following you. You connect over it. You become friends. It’s Instagram magic! Hey, it’s happened to me, it could happen to you!
To view the full post, plus some fun apps to combine with Instagram, click HERE.
You can find me on Instagram at my profile page here: http://instagram.com/jillcarmel